As a mother of three young children, I was sympathetic to a flurry of emails I recently received from parents alarmed about an epidemic of head lice at Canyon Charter Elementary School. However, until those creepy crawlers began to hatch in my 7-year-old daughter's hair, I had no idea how much they could stir up a household.
IS any creature less sexy than a louse? Raise the subject of head lice, and otherwise sensible, composed parents can be reduced to panic. The fact that no treatment is 100 percent effective — and that eggs may be hatching right now in your daughter’s ponytail — only intensifies the anxiety. All because of a rather harmless scavenger no bigger than the period at the end of this sentence.
This week in "things the Internet is freaking out about" we have super lice, a strain of the notorious scalp-dwelling insects that is resistant to the over-the-counter insecticides commonly used to kill them. According to a sudden frenzy of national and local news coverage, the super lice are taking over.
When word got out that Amy Goldreyer was in the know, frustrated moms began to seek her out - on the phone, by her car at her children’s school, through friends of friends. “I hear you are the ‘Hair Whisperer,’ ” one woman said to her. From there, a business with a catchy name was born.